For years the food truck market has been heading towards heavy customization in design and a strong aesthetic impact that is in line with the brand and its values.

The companies which buy a street food truck or promotional vehicle want one with a strong look, attention-to-detail, and impeccable customization to show off its uniqueness and make it stand out from the competition.

Whether the vehicle is purchased by a restaurant or an international fashion house, it is not only used to sell products but is placed within a larger marketing strategy aimed at publicizing the brand and communicating its values.

That’s why companies insist on focusing as much on aesthetics and design as they do on setup and equipment, because the colors, text, graphics, and even the decorations on the food truck are fundamental to establishing a brand identity.